Analysis of hybrid models of digitalisation in the sphere of railway transportation

Abstract

Hybrid business models of digitalisation are relevant at the stage of switching to digital business when in addition to traditional technologies for organisation of operational processes, earlier methods of providing a value proposition to the clients new digital platforms, CRM-systems of client interaction, software instruments for managing autonomous and connected transport on the basis of technical vision and machine learning, etc. appear. The paper proposes a definition of a hybrid model of digitalisation, and justifies economic advantages, as well as risks and threats of additional losses in introducing hybrid digitalisation models. A combined matrix schem of effects of digital transformation projects of the Russian Railways group of companies and the project hybridisation stage is proposed. Using the hierarchy analysis method on a separate project sample basis, the technology of ranking them on multi-criterion principle, accounting for the degree of hybridisation, is shown. Methods of descriptive diagnostics, content analysis, hierarchy analysis and a few others were used. The results would be useful for understanding by company managers of the essence of transitional hybrid models in the framework of implementation of projects and programmes of corporate digitalisation.